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Eloqeye | The dos and don`ts of impactful business card designs
keep it simple and easy to read
It`s important to keep your design simple and easy extract the necessary information. Avoid using too many fonts and colours, 2 colours and fonts from your brand will do. Make sure the text is large enough to read without difficulty. Your business card should be a quick and easy way for potential clients to get in touch with you, so make sure the essential information (such as your name, phone number, and email address) are easy to find.
Avoid using too many colours or fonts
One of the biggest mistakes people make when designing their business cards is using too many colours or fonts. This can make the card look cluttered and difficult to read. Stick to a maximum of two or three colours and two fonts (one for your name and one for the rest of the information). This will help create a clean and professional look that will make a great impact on potential clients.
Include the necessary contact information
When designing your business card, it`s important to include all necessary contact information. This includes your name, job title, company name, phone number, email address, and website. Make sure all information is up-to-date and accurate. You don`t want potential clients to have trouble reaching you because you left out a crucial piece of information. Also consider adding a few social media handles if they are relevant to your business.
Don`t neglect your logo or brand
Your logo or brand is an essential part of your business identity, and it should be prominently displayed on your business card. Elements of your brand should be displayed in your card design for consistency, these could be things like brand colours, fonts and specific shapes. This helps potential clients remember your brand and associate it with your services or products. Make sure your logo is high-quality and easily recognizable. If you don`t have a logo yet, consider hiring a graphic designer to create one for you. A well-designed logo can make a big difference in how your business is perceived.
Consider using shapes or materials
Your business card could stand out more by using shapes or materials that reflect your business. This can help your card be more memorable and make a lasting impression on potential clients. This can also have a negative effect if done poorly, make sure the shapes or materials you choose are practical and effective. Some examples of unique shapes include rounded corners, die-cut shapes, or even a folded card. You can also consider different materials, such as metal, wood, or plastic if it`s cost-effective. It`s important to make sure that what you decide will align with your brand and the message you want to convey.